Image first, and your products will follow…
Seeing that I’ve had about 5 days off for holidays I spent quite an amount watching the tube (And like many other bloggers, I, too, agree that Jack Bauer is my hero). It’s interesting to see the commercials they’ve got going now on Chinese TV, as they’re not much different that your normal North American image-conscious ads. Take Nike’s “Just Do It” ad they’ve been playing here recently, definitely done in a way to spread their image. Only difference is that they stick in a few more Chinese atheletes, such as Liu Xiang, the gold-medal winning hurdler from the last Summer Games in Greece (btw, you can’t get anywhere without seeing his face on some products). I guess there’s nothing wrong I guess if image is what you’re after. I guess the hordes of customers can’t be wrong, right?
The only reason you are still concious is because jack bauer doesn’t want to carry you.
No no no!! Jack Bauer is MY hero!! I might have a man-crush…